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Dec MENA

Digital Excellence

Digital & eConsultants Middle East North Africa

Your Digital Solutions Partner

DeC MENA, a brainchild of Roy Farhat, stands as a digital agency led by a seasoned expert in Digital Communications and Information Technology. We are your go-to agile and adaptable digital consulting & production agency, dedicated to enhancing every facet of your Digital Marketing strategy

Tailored Expertise, Timely Excellence

Our team is custom-crafted to meet your specific needs. We assemble the finest Strategists, Planners, Creatives, Technologists, Developers, Social Media Specialists, and other high-caliber professionals to ensure the delivery of world-class solutions that are not only timely but also cost-effective.

A World of Possibilities, Without Boundaries

At DeC MENA, we are media-neutral and supplier-neutral. Our extensive ecosystem encompasses the finest partners and suppliers spanning across Europe, the United States, and the Middle East region, enabling us to bring you limitless possibilities and impeccable quality.

OUR VALUES

Integrity

Open Culture

Commitment

We promise only what we can deliver and we always deliver what we promise

Excellence

We’re not satisfied with GOOD but always looking for the BEST

Innovation

Out of the Box ideas and solutions

LEADERSHIP

Roy Farhat, Founder & General Manager

Roy Farhat is a distinguished leader with over 20 years of expertise as a Computer & Communication Engineer in North America and an 18-year legacy in the MENA region as a Digital Marketer and CEO of Grey Digital. Recognized as a pioneer in the digital realm since the early days of the Internet, Roy has consistently transformed complex business needs into innovative technical solutions.

His impressive career includes key roles such as Chief Information Officer and later Chief Digital Officer at the Grey Group, where he established Grey Digital across the MENA region. Roy has delivered cutting-edge digital solutions for renowned clients like Pfizer, P&G, Nokia, Visa, Dubai Airports, and many more.

In 2017, Roy founded Digital & e Consultants, a Beirut-based enterprise specializing in comprehensive digital marketing solutions. Additionally, he serves as Vice President – MENA at Sekcore, a cybersecurity leader. Armed with advanced degrees in Computer Engineering and Project Management from Canadian institutions, Roy’s blend of technical mastery and visionary leadership defines his remarkable impact on technology and digital marketing.

OUR SERVICES

DIGITAL STRATEGIC PLANNING

Unlock your digital potential with our comprehensive Digital Strategic Planning services. We craft tailored strategies that align with your business goals, leveraging the latest insights and technologies to ensure your success in the digital landscape. From audience analysis to platform selection, we guide you in every step to maximize engagement, drive growth, and achieve measurable results. With a focus on innovation and precision, we turn your vision into a powerful digital reality.
WEB DEVELOPMENT

Bring your digital vision to life with our expert Web Development services. We specialize in creating responsive, visually stunning, and user-friendly websites tailored to your brand and business objectives. Whether you're building from the ground up or enhancing an existing site, we ensure seamless functionality, modern design, and optimized performance to elevate your online presence and engage your audience effectively.
MOBILE APPLICATIONS

Empower your business with innovative Mobile Application solutions designed to connect you with your audience on the go. Our team specializes in developing intuitive, feature-rich apps for iOS and Android platforms, tailored to your unique needs. From seamless functionality to stunning design, we ensure your app delivers an exceptional user experience while maximizing performance and engagement.
WEB SECURITY

Protect your online presence with our specialized Web Security services. We provide advanced solutions to safeguard your website from vulnerabilities, threats, and cyberattacks. From robust firewalls to regular security audits, we ensure your site remains secure, reliable, and resilient in the digital age. Trust us to help you build a safe and trustworthy digital environment.
EMAIL / CRM SOLUTIONS

Streamline your communication and customer management with our cutting-edge Email and CRM Solutions. We design systems that centralize your interactions, automate workflows, and provide insightful analytics to boost efficiency and foster stronger relationships. Whether you're managing campaigns or tracking customer data, we offer tailored solutions that empower your business to stay organized and responsive.
SEARCH ENGINE OPTIMIZATION

Boost your online visibility and drive organic traffic with our Search Engine Optimization (SEO) services. We optimize your website to rank higher in search results, ensuring your brand gets noticed by the right audience. From keyword research to on-page and off-page strategies, we implement proven techniques to enhance your online presence and deliver measurable results.
DIGITAL MEDIA

Our digital media services focus on setting clear goals, understanding your target audience, and crafting strategic message hierarchies. We create optimized media plans to ensure seamless integration across digital and traditional channels. Additionally, we develop and publish engaging rich media banners using platforms like Sizmek API and DoubleClick API to maximize campaign impact.
CUSTOM SOLUTIONS

We create tailored solutions when off-the-shelf software doesn't meet your needs. Our expertise includes developing trade incentive programs, contact management systems, and customized loyalty applications, always prioritizing platform customization before designing new systems.

What Our Clients Say

What has differentiated Roy Farhat’s engagement with us is not the technical competence itself but the strategic one— an understanding of the business context of a request, not just the request, and of how the solution is going to meet our objectives rather than just a brief. And that’s made him less a vendor and more an extension of our own team, one we can bring in early and work with to think it through with him. Part of what he’s done has been to help us put together the right team for every need, to find the right team to meet our requirements as they are; and not a one-size-fits-all approach, which has given us confidence to work with him.

Karim Zarka

Chedid Capital Group

Roy Farhat was a subcontractor on a number of our platforms. The projects had various sizes and complexity but all had some common requirements: bilingual Arabic/English delivery with full right-to-left support, communication across web and mobile simultaneously, integration with external systems and third-party services, and the need to work reliably within our own project structure and timelines and not hand-in-hand. Roy always delivered on schedule and time consistently, communicated clearly and proactively about what was happening and delivered work that we could have shown to our clients. 

Marc Bou Harb

Grey Group KSA

OUR PROMISE

We deliver what we promise
and
We promise only what we can deliver

OUR WORK

ACHIEVEMENTS

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CONTACT US

Whether you have specific digital marketing needs or simply want guidance to explore your options, feel free to reach out to us—no strings attached.

(961) 03 633 553
Jabra Building, Kaslik Street, Jounieh, Lebanon
info@decmena.com